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Starting a new business, seeking advice & help

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  •  06-24-2007, 9:03 PM 88321

    Starting a new business, seeking advice & help

    Hello everyone. This is my first post in this forum, hopefully one of many as this seems like a good forum to stick around.

    Anyway, me and a friend are beginning a small PC building business, mainly specialzing in gaming computers. So my first question:

    Do gamers prefer two cheaper cards with 128bit memory in SLI, or one big powerhouse with 256bit or higher memory? Or does it really not matter?

    Both end up costing relatively the same amount, but I have not had a chance to experiment with SLI, nor do I plan on experimenting with a customer's PC before it is shipped.

     Second question: I am in need of some pictures of cases, as I can't afford to buy each case before one is required for sale just for website photographs. It is unprofessional and to just use newegg's pictures, so I have decided to ask for community help. Here is a list of cases I would be extremely grateful for (very good quality) pictures of. The pictures should be standard showcase angles, and lights should be OFF. The only case where I can use lit cases would be a black case with yellow or white lights, or a silver case with green or orange lights. Modded cases may be accepted for special showcasing, but not sales pictures. Now for the list:

    At least one angled front/side picture is needed. Now for the third question:

    After enough money is raised, I was thinking of hosting a 48 person tournament to compete for a prize special edition computer. I am open to game suggestions, however, the game must be an FPS that supports at least 32 person servers. What games would you gamers like to see?

     Thanks for any time/effort given in to this, it's always been a dream of mine to start a computer business, and now hopefully I will be able to realise it. Smile

  •  06-24-2007, 9:30 PM 88342 in reply to 88321

    Re: Starting a new business, seeking advice & help

    I wish you luck as you have a tough road to hoe. Most gamers build their own PCs as they know exactly what they want. True gamers want ultra high end GFX cards and some want sli or crossfire too. From your post I would suggest that you spend some time doing the research before getting in to deep. As over the years have seen many try this and fail. Its really hard to make a profit on gaming computers the volume is just not there and the compatibility problems can eat your lunch.
  •  06-24-2007, 9:46 PM 88358 in reply to 88342

    Re: Starting a new business, seeking advice & help

    I do realise that most true gamers won't even second look a computer company and just build it themselves. We plan to cater more to new or casual gamers (as most gamers in our area are), or any hardcore gamers who are too busy gaming away to learn how to build their own pc. I also realise most gamers know exactly what they want, and this is why I plan to offer custom orders as well. We also offer a cheaper home/office line, but that is much more easy to cater to. My biggest problem with making a profit right now is that my whole family/friend group wants 800 dollar computers for 500 bucks.
  •  06-24-2007, 11:53 PM 88444 in reply to 88358

    Re: Starting a new business, seeking advice & help

    Try becoming an authorized reseller or partner with the company(s) whose products you would like to resell. Most of the individual companies have reseller or partner programs that will give you access (usually after signing an agreement) the their logos and pictures of their products. Just look for reseller links on each individual company website.

    Some may require you to provide a business name and Sales or use tax ID number.

    Thermaltake has an authorized reseller program that lets you use their logos.

    You can become a registered member with Microsoft for free. This will give you access to quite a few benefits like "The Action Pack Subscription" -- the subscription to the Action Pack does cost $300 but it will provide you with copies of not for resale software for just about every Microsoft Title - you even get 10 licenses to Windows XP and Microsoft Office for internal use only.

    You can register with Intel for free and sign an agreement to use certain pictures and ad material on your website. 

    For smaller purchases Newegg is usually cheaper than distributors for prices on individual components. It is pretty easy to get accounts with D&H, ASI, and MA Labs - just don't be suprised when the individual components cost more than Newegg. Newegg buys in huge quantities.

    FYI 

  •  06-25-2007, 12:08 AM 88450 in reply to 88444

    Re: Starting a new business, seeking advice & help

    Thanks for the tips cman. Unfortunately living in New Jersey means I have to get all the official resellers permits if I want to become an authorised reseller with anyone. Currently I dont think sales will be high enough for the hassle but if things pick up, I will definately look into some partnerships in the near future. For now all I need are some pictures of cases
  •  06-25-2007, 5:16 AM 88515 in reply to 88450

    Re: Starting a new business, seeking advice & help

    The reseller programs and partner programs with the actual manufacturers like Intel, Microsoft, and Thermaltake aren't for making purchases directly from them. They are simply a way for you to have access to more information about their products and be able to use the graphics and pictures they have available legally...

    Quite a few of them don't require a resellers permit.

    I'm not sure about New Jersey but in where I live in order to operate a business legally, you must.

    1) File a fictious name with the Secretary of State $7 if you are going to do business under anything besides your own name and are a sole proprietership or General Partnership.

    2) Get a CITY zoning cleareance - FREE

    3) File a bond for sales/use tax to obtain a sales or use tax license - It was only $25 my first year. This is if you will have taxable sales or will be purchasing goods for the business itself.

    4) Get a Business License - Mine was $75 the first year.

  •  06-25-2007, 7:34 AM 88570 in reply to 88515

    Re: Starting a new business, seeking advice & help

    Thanks again cman your being a huge help. 5 eggs for you. I will look into the licenses for New Jersey. As for the name registration I already knew about that, its just a matter of finding a place to do it.
  •  06-25-2007, 9:26 AM 88689 in reply to 88570

    Re: Starting a new business, seeking advice & help

    noldevin:
    Thanks again cman your being a huge help. 5 eggs for you. I will look into the licenses for New Jersey. As for the name registration I already knew about that, its just a matter of finding a place to do it.

    No problem man, I have had to jump through the hoops quite a few times.

    I'll give you a little more help.

    Here is a link to "Naming your Business" in the state of New Jersey.

    If you are starting a sole proprietorship or a general partnership and intend to operate under a trade name or a name that includes the designation "and company" or "& co.," you are required to register your business's name with the County Clerk of the county or counties in which you intend to conduct or transact business. Link to that website --- http://www.nj.gov/lps/elections/loc_officials_doe.html

    A link to the other steps involved in Starting a business in NJ --- http://www.state.nj.us/njbusiness/start/sab_wizard_17.shtml

    Sales and Use tax. 

    Contact your local Municipality and County clerks to see if there are any other requirements - like zoning.

     

    Like I said, jumping through hoops - at least most of it can be done over the Internet now...   

  •  06-25-2007, 12:43 PM 88875 in reply to 88689

    Re: Starting a new business, seeking advice & help

    Yeah my research has led me to most of those same sites. I just used up the last of my printer paper printing out tax forms and registration forms.
  •  07-07-2007, 12:29 AM 98631 in reply to 88321

    Re: Starting a new business, seeking advice & help

    I saw a link to this thread in the EggXpert newsletter. Smile

    Building and selling gaming rigs on the side is one thing, and trying to turn a profit is not as easy as it seems. For someone who wants to specialize in building gaming pc's your first question raises some concern IMO.

    Here are a few thoughts: 

    • What makes your "gaming" pc better than the competition?
    • What about warranty and support? Do you have the ability to troubleshoot all hardware and software issues in addition to swapping defective parts in-house or on-site?
    • What's the turnaround time for repairs?
    • Do you have a website?
    • How do you plan on advertising?
    • How will you accept credit cards (besides Paypal)?

    FWIW you'll make more money servicing computers, so I would highly recommend that you and your partners specialize in that area instead. Learning proper malware removal techniques is also essential for any local computer shop and can generate a lot of revenue. Data recovery and backups is another key area to focus on.

    1. A good place for bulk parts is Evertek
    2. A good place for software is Computers Worth
  •  07-07-2007, 12:50 AM 98647 in reply to 98631

    Re: Starting a new business, seeking advice & help

    Thanks for all of your input. I have been doing more research, and have solved most of my questions on my own. Our gaming PCs, while not only cheaper than major competitors, are hand made with careful wire management with optimal cooling in mind. We will make every effort to troubleshoot the customer remotely. If we are unable to, warranty is one year limited parts and labor(customers are given a maintenence guide that they are expected to follow, large dust buildups void the warranty), with a buyable extension. 

    We do have a website under construction, perhaps I will post it when it is more complete. Terms of Service and Privacy statements for the website are also being worked on. To start with, since we do not currently have a store front, we will be operating from our website entirely. This makes Paypal the only necessary credit card tool, and makes advertising easier. Business cards are on the way, and we plan to hang up flyers in alotted spaces in grocery stores, as well as purchasing banner ads on a few gaming websites.

    As for the case pictures, I have contacted the manufacturers and a few of them have granted me permission to use their images on my website. I have printed and filed their emails should they decide to challenge the fact that I had permission.

    So, did I miss anything? haha

  •  07-07-2007, 1:23 AM 98671 in reply to 98647

    Re: Starting a new business, seeking advice & help

    Just in case you haven't purchased business cards, I have a great site.

    They have great graphics to choose from and really good prices - I have used them.

    GotPrint.com

    Pricing.   I started with 1000 full color front w/uploaded logo and B/W back for only $26.95.

    Computer Designs

    The quality is amazing. I have a few friends in various different businesses and after i showed them my card, they all switched over.

    Just a suggestion.

    They have ---

    >Business Cards >>Booklets >>Bookmarks >>Brochures >>Catalogs >>CD >>Collectors Card >>Door Hanger >>DVD >>Flyers >>eMini Menu >>Postcards >>Poster >>Presentation Folder >>Rackcards >>Rolodex >>Stickers >>Tent Business Cards
  •  07-07-2007, 9:26 AM 98807 in reply to 98671

    Re: Starting a new business, seeking advice & help

    My friend is supposed to be getting me 250 cards free since he works at a printing place. Unfortunately they are black and white, but the next batch will come from that website. Thanks again cman.

  •  07-07-2007, 8:11 PM 99310 in reply to 98807

    Re: Starting a new business, seeking advice & help

    I'm sure that you already know this, but just in case you don't, I'll post the information. You said that you and a friend are forming a business, is this a partnership business? If so, make sure you discuss everything, and document how time will be split, money dealt out, if a partner wants to leave the procedures for it, etc. (lots of stuff I left off, can’t think of it all right now, I’m sure you can google about it). There is a lot of little stuff that you might not consider to be relevant at the time of forming to document out, but will become invaluable if problems occur in the future.

     

    Business partnerships are harder then marriage to dissolve; a divorce looks easy compared to breaking business partnerships. (according to my business professor.)

     

    I run what I consider a business, but in reality, it is more like a hobby; but I work with computer repair, computer building, and reselling. However, since it was a sole proprietorship and because I’m now at college, it has fallen to the way-side… but this is just irrelevant information.

     

    Hope this helps some,

  •  07-07-2007, 9:03 PM 99338 in reply to 99310

    Re: Starting a new business, seeking advice & help

    Good points.

    Have you considered your type of business entity???

    A for profit business with partners has the following options in New Jersey.

    General Partnership

    Limited Liability Company (LLC)

    Limited Liability Partnership (LLP)

    S or C Corporation

     

    A general partnership provides the least amount of protection to the partners. The owners are all liable for legal actions and debts the company may face personally. It may be OK for a new business, but once it is up and running, I would suggest going to an LLC or LLP...

    An LLC is a legal form of business company offering limited liability to its owners. It is similar to a corporation, and is often a more flexible form of ownership, especially suitable for smaller companies with a limited number of owners. A limited liability company with multiple members may choose, generally at the time that the new entity applies for a US federal taxpayer ID number, to be treated for federal tax purposes as a partnership, as a C Corporation, or as an S Corporation. An LLC can elect to be either "member managed" or "manager managed."   An LLC can avoid "double taxation"

    A limited liability partnership has elements of partnerships and corporations. In an LLP, all partners have a form of limited liability, similar to that of the shareholders of a corporation. However, the partners have the right to manage the business directly, and (in many areas) a different level of tax liability than in a corporation. An LLP can also avoid "double taxation".

    A corporation is a legal entity (technically, a juristic person) which has a separate legal personality from its members. The corporation can be a public or publicly traded corporation, the shares of which are traded on a public market designed specifically for the buying and selling of shares of stock of corporations by and to the general public. Most of the largest businesses in the world are publicly traded corporations. However, the majority of corporations are said to be closely held, privately held, or close corporations, meaning that no ready market exists for the trading of shares. Most owners of corporations are "double taxed" - once when the company makes the money, and again on the individuals paycheck. A corporation can avoid federal "double taxation" by qualifying for and electing S Corporation status.

    The requirements for S Corporation status are as follows ---

    * Must be an eligible entity (a domestic corporation, a partnership or a single-member or multiple member limited liability company).

    * Shareholders must be U.S. citizens or residents, and must be natural persons, so corporate shareholders and partnerships are to be excluded.

    * Must have only one class of stock.

    * Profits and losses must be allocated to shareholders proportionately to each one's interest in the business.

     

    If this is something you guys are serious about (it seems like it), I would seriously look into forming an LLC or LLP. They will provide you with an extra layer of protection should something go wrong.

    If the business is indeed profitable (I hope it is) you should consider moving to an S Corporation for even greater protection.

  •  07-07-2007, 9:10 PM 99342 in reply to 99338

    Re: Starting a new business, seeking advice & help

    Excellent points. We were planning on going in as a sole proprietorship or as a general partnership since we are starting small, however I think now an LLC seems to be the best way to go.
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