http://www.tomshardware.co.uk/radeon-hd-4850,review-31011-22.html
Some 4850's ran much cooler then others, of course:
http://www.tomshardware.co.uk/geforce-gtx-radeon,review-31608-4.html
According to Toms (And Anandtech, and Maximum PC) your temps are normal. I personally own an HD4850 from Sapphire (The one in the article) and even with all the cooling in the case I have it in (NZXT Temptest with all extra fans added, high performance) it still manages to run ~65C idle and ~80C running at a load, with 87C at maximum load.
The 4850 series has always ran extremely hot. If you are OCing it then it will only get hotter, a 3rd party heatsink won't do squat. You'll have to go with watercooling (not worth it) or get an higher end GPU (May I suggest the 5850?).
Honestly, if you are OCing a GPU, the amount of performance you will gain from OCing is neglagible compared to it's energy usage and heat. It's why OCing the GPU isn't typically recommended without watercooling to be able to see any real performance gains. My first question is this: are you overvolting it? As soon as you start messing with the voltage on a GPU, the temps start rising almost exponentially for the HD4000 series. Most GPU's for that matter are the same.
Anywho, your OCing probably just bumped it back up to normal temps again, so the temps you are getting are not unusual in my opinion.
What case and case cooling do you have? I know you've already noted this, but I'm just curious for more specifics. You can probably reduce the temps quite a bit with an change in airflow (Changing direction/flow of air or replacing existing air cooling with more powerful fans, ect) or a powerful PCI slot cooler since your 3rd party H/S is an open air cooling design (and thus is probably heating up the inside of your case with ambient temps, making your GPU temps increase even more so). I've used both Evercool and Vantec PCI slot coolers and they do work, but they (PCI slot coolers in general) sometimes die on you; in some cases in a matter of weeks. But $6 or $15 versus a GPU overheating due to OCing is a bit less then a new GPU, so it depends. 
Respectfully,
PROACEX1


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