Don't get me wrong, I love the stuff that both of these companies produce (e.g. Fallout 3 and Crysis, respectively), but they both missed an amazing opportunity.
These aforementioned games are great ways to let music sync up with the gaming world. How? Easy. Use Iron Maiden's "The Nomad" in either game. Would sync up great.
Really?
Really.
*Spoiler Alert*
Argument 1: Fallout 3. After being chased out of the vault, you spend your days roaming The Capital Wasteland alone. Just like a nomad.
Argument 2: Crysis. Your character's call sign is "Nomad." You spend 95% of your time wondering an island alone. Just like a nomad.
But did either company pick up on this? No. Perhaps they're just not Iron Maiden fans (perish the thought!) But I think they should be more open about songs used. Ok, sure, it's probably expensive, but the makers of Gears of War hired Megadeth to completely write a whole song for them. A whole song! Can you imagine how much that cost? Certainly not as much as using a song already out there. Sure, Megadeth built a whole album around it (United Abominations), but they still had to write it.